Which step of the AIDA plan includes detail that prompts the audience to imagine how the solution might benefit them?
A) Action
B) Interest
C) Demand
D) Desire
E) Attention
Answer: B
Explanation: B) In the interest section, provide additional details that prompt audience members to imagine how the solution might benefit them.
You might also like to view...
Oil and gas exploration has considerable economic and environmental impact. "We must balance development today to ensure that there are resources available for future generations," argues a stakeholder. This statement is most consistent with the principle of:
A) Economic sustainability B) Government requirement ethic C) Business sustainable development D) Sustainable development E) Environmental ethic
A 60-day, 12% note for $10,000, dated May 1, is received from a customer on account. If the note is discounted on May 21 at 15%, the proceeds are
A) $170 B) $9,830 C) $10,000 D) $10,030
Impasse is just another word for obstinacy
Indicate whether the statement is true or false.
Brand equity is the value of the brand's overall strength in the market.
Answer the following statement true (T) or false (F)