Which is the first step to be performed by a marketer in developing effective marketing communications?
A) identifying a target audience
B) determining the objectives
C) establishing the budget
D) deciding on the media mix
E) selecting the communication channels
A
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Professor McKenna like to allow her students to select the kind of group project they will do over the course of the semester. She guides each team member, but the team members are free to work together to identify goals, establish procedures, and reach their own conclusions at the end of the course. Professor McKenna is employing which type of leadership?
A. authoritarian B. participative C. laissez-faire D. communal
Employers are never strictly liable to any of their employees who might have suffered sexual harassment at the workplace
Indicate whether the statement is true or false
On January 16, Deb offers to sell her waterbed to Colleen for $600. Colleen accepts and agrees to pay Deb $600 on January 27. Which of the following is correct?
A)Until January 16, the contract was executory. B)On January 16, the contract was executed. C)This contract is a unilateral contract. D)There is no contract until January 27.
Radio-frequency identification technology is used in supply chains to ________
A) enable audio authentication B) facilitate 3D printing C) enhance the sensory appeal of products D) recognize and track items