Which of the following is true of consumer franchise building (CFB) promotions?
A. CFB promotions are designed to promote short-term brand preference.
B. CFB promotions cannot make consumers loyal to a brand that is of little value.
C. CFB promotions can make consumers loyal to a brand that does not provide a specific benefit.
D. CFB promotions are not suitable for brand extension strategies.
E. CFB promotions typically do not contribute to the development of a favorable brand image.
Answer: B
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