Which of the following is a difference between an attribute and a benefit of a product?
a. An attribute is what consumers achieve by using a product, while a benefit is a characteristic of a product.
b. An attribute is a temporary part of a product, while a benefit is always associated with a product.
c. An attribute is bought by consumers, while a benefit is not bought by consumers.
d. An attribute is a feature of a product, while a benefit is what consumers receive by using a product.
ANSWER: d
An attribute is simply a feature of a product such as its easy-open package, special formulation, or new lower price. A benefit is what consumers will receive or achieve by using the product, such as convenience or ease of use. Customers do not buy attributes, they buy benefits.
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Compare in rem and quasi in rem jurisdiction.
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Which of the following statements is true?
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This question has two parts; be sure to answer both. First, explain at least one of Mary Parker Follett's ideas on how organizations should become more democratic. Next, suppose you work at an advertising agency as an account manager. You are responsible for keeping your clients (the advertisers) happy, but you do not do the creative work of designing the ads. Explain how you might manage a conflict with one of your most talented ad designers, who does not agree with the client's ideas and does not want to implement them.
What will be an ideal response?