A marketing study found that respondents believed that a dark-haired model would be more effective in selling gold jewelry than a blond-haired celebrity would if the dark-haired celebrity was not perceived to be ethnic. What two ideas of using celebrities as communication sources are most likely to be at work here?
A) Celebrities should be attractive, but not too attractive.
B) The celebrity's image should match that of the product, and blond-haired models are too common for the exclusive image of gold.
C) The celebrity's image should match that of the product and should embody cultural meaning.
D) The celebrity's image should embody cultural meanings that contrast with the product's cultural stereotypic image.
C
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________ have enabled researchers to gain greater control over who participates in the online sample
A) Social media tracking methods B) Network respondent panels C) Behavioral sampling methods D) Online behavioral targeting E) Online listening methods
Which skill set of Emotional Intelligence focuses on when a person can resist unhealthy impulses?
A. identifying emotions B. using emotions C. understanding emotions D. managing emotions
Which of the following is NOT true about a speech of presentation?
a. It is usually brief. b. It often contains somewhat more formal praise for its subject. c. It can be the presentation of an award. d. It can be a eulogy.
Provide a real-world example of how recent horizontal integration has brought about reduction in competitive intensity.
What will be an ideal response?