A business that is able to build a higher level of customer retention can be more profitable than another business, even when both have the same market share
Indicate whether the statement is true or false
TRUE
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When a customer makes a purchase over the Internet, the only communication that is important is sending them a thank you and acknowledgment of the order
Indicate whether the statement is true or false
Oxley is a registered agent for Pads, Pods & Phones, Inc (3P), which incorporated in California. As a registered agent, Oxley A) agreed to sell stock in 3P before it existed
B) applied to California on behalf of 3P to obtain its corporate charter. C) represents 3P as a marketing agent. D) receives legal documents on behalf of 3P.
Based on figure 5.2 Channel Characteristics for Major SNSs, which channel’s typical uses includes ‘Online scrapbooking’?
a. Facebook. b. Pinterest. c. Snapchat. d. YouTube e. LinkedIn.
Marketing research is important to management because it helps managers in several ways. Discuss three major benefits of marketing research to managers.
What will be an ideal response?