Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads, spreads, and meats, but at its introduction the company forgot to explain this to potential consumers. This product failure demonstrates
A. not satisfying customer needs on critical factors.
B. bad timing.
C. poor execution of the marketing mix.
D. poor product quality.
E. an insignificant point of difference.
Answer: C
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