A marketing department at a large international organization is engaged in the statistical analysis and compilation of information on users who logged into the organization's website and made purchases within the last year. The marketing department may be using big data to ________________.
Fill in the blank(s) with the appropriate word(s).
predict behavior of current customers
You might also like to view...
Suppose that Chris and David are both happily married, but that Chris tends to look at other women—attractive single women who are potential alternative prospects—when he is out on the town at bars and clubs. Does this mean that Chris's marriage is less likely to last than David's?
a. Yes—research suggests that the more time people spend looking at alternative prospects, the more likely it is that their relationship is doomed. b. No—the degree to which people look at alternative prospects does not appear to be related to relationship success. c. No—in fact, people who look at alternatives at least occasionally are MORE likely to have successful relationships than people who don't. d. It depends on how Chris is evaluating other women; his marriage is only less likely to last than David's if he is consciously comparing the other women to his wife.
Which of the four behavioral leadership styles proposed by House calls for planning, organizing, and controlling the activities of employees?
a. Instrumental b. Supportive c. Participative d. Achievement-oriented
While shopping at a department store, an ambitious young saleswoman walks up to you. "Would you like to try our newest perfume? It's called Allure,
and it is guaranteed to get the attention of that special someone because it is formulated with real human pheromones!" Because you've recently had an interest in a new "special someone," what would be your best option in this situation? a. Buy the perfume as a gift for your "special someone" because wearing it will increase their interest in you. b. Buy the perfume, but only wear it during warm temperatures, since human reception of pheromones is influenced by ambient heat. c. Buy the perfume, since human beings, like other mammals, are producers and receivers of pheromones. d. Smile and politely decline, since there is no credible evidence that such products have any effect on human beings whatsoever.
Lives in Context Video 3.2: Aging and Physical DevelopmentClick on the above link to access the Interactive eBook. Once you've signed in, scroll to page 105 and watch the video. When you've finished watching the video, come back to the test and answer the following question:Think of two common stereotypes about older adults. Provide two examples of how Elsie and Margaret defy these stereotypes.
What will be an ideal response?