U.S. appliance manufacturers find that different customs about shopping must be used to determine local product design. For instance, people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans, who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans want them on the bottom. Based on this, U.S. appliance manufacturers would be more likely successful if they used a(n) ________ marketing strategy.
A. transnational
B. multidomestic
C. international
D. global
E. meganational
Answer: B
You might also like to view...
Which barrier to collaboration occurs when people are unable to work with the people they don't know well?
A. The not-invented-here barrier B. The search barrier C. The transfer barrier D. The hoarding barrier
Account penetration refers to the ability to work and contact people throughout the account to discuss your product.
Answer the following statement true (T) or false (F)
How are the shipping terms C.I.F. and F.O.B. point of shipment similar to each other?
A) Both require the seller to bear the expense and risk of loss until the goods are tendered to the buyer at the place of destination. B) Both require the seller to bear the expenses and risk of loss when handing the shipment to a carrier. C) Both require the seller to deliver and tender the goods alongside the named vessel provided by the buyer. D) Both require the seller to bear the expense and risk of loss until the goods are unloaded from the ship at its port of destination.
A cost that is traceable to a segment through activity-based costing is always an avoidable cost for decision making.
Answer the following statement true (T) or false (F)