A consumer in an auto parts store is asked to complete a survey with regard to a particular brand of motor oil. The scale used in the survey looks like this:  Which type of scaling method is being used by this researcher?

A. Likert scaling
B. Osgood Semantic Differential
C. multidimensional scaling
D. Guttman scaling


Answer: A

Psychology

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A. John Holland B. Donald Super C. Linda Gottfredson D. Richard Penniman

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The goal with factor analysis is to:

a. discover the common denominators for personality by noting which descriptive terms cluster statistically in a group b. identify the environmental factors that produce behavioral consistency across various situations c. determine which situational factors affect an individual's sense of self-efficacy d. determine which environmental factors lead to self-actualization

Psychology

Henry Murray developed a projective test, which consists of 20 sketches depicting various scenes and life situations and is known as the

a. Thematic Apperception Test. b. Rorschach Technique. c. Minnesota Multiphasic Personality Inventory-2. d. 16 PF.

Psychology

Symptoms of a yeast infection most frequently include ____

a. a foul smelling vaginal discharge c. pelvic pain b. burning and itching d. bleeding with intercourse

Psychology