Marketers refer to the number of times a story is covered multiplied by the circulation of the publications covering the story as
A) connector frequency.
B) market share.
C) share of voice.
D) circulation impressions.
E) behavioral profiling.
D
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Cash flows from investing activities are determined by:
a. explaining the changes in each account involving cash payments and cash receipts from investing activities. b. analyzing each item on the income statement. c. analyzing the stockholders' equity accounts on the balance sheet. d. all of these are correct.
Tawanna has just received an offer from a company for a free tote bag if she purchases a certain product. This company is using which sales promotion technique?
a. rebate b. free sample c. trade sales promotion d. premium e. coupon
The process of using sample statistics to draw conclusions about population parameters is called:
a. finding the significance level. c. doing inferential statistics. b. calculating descriptive statistics. d. calculating the confidence level.
Project Ell requires an initial investment of $50,000 and the produces annual cash flows of $30,000, $25,000, and $15,000. Project Ess requires an initial investment of $60,000 and then produces annual cash flows of $25,000 per year for the next ten years
The company ranks projects by their payback periods. A) Projects with unequal lives cannot be ranked using the payback method. B) Ess will be ranked higher than Ell. C) Ell and Ess will be ranked equally. D) Ell will be ranked higher than Ess.