List and briefly describe some of the approaches for improving the cooperation between marketing and R&D
What will be an ideal response?
a. Relocation and physical facility design – relocate one or both groups so they are geographically proximate.
b. Personnel movement – give personnel in both departments temporary assignments to the other for cross-training purposes.
c. Informal social systems – developing a way for the two groups to interact informally would ultimately lead to better communication and coordination.
d. Organizational structure – create inter-functional teams; these tend to produce the most successful new products.
e. Incentives and rewards – increase coordination by rewarding both sets of personnel on the basis of ultimate profits derived from new products introduced.
You might also like to view...
The ongoing component of the social contract is concerned with how negotiators make decisions, handle unforeseen events, communicate, and resolve disputes.
Answer the following statement true (T) or false (F)
If a company has annual credit sales of 345,279 and accounts receivable of 10,000, using a
365-day year, what is its Average Collection Period? A) 34.43 days B) 10.57 days C) 27.40 days D) 94.59 days
A domestic bank that follows a multinational client abroad to preserve that banking relationship
A. is pursuing a retail defensive strategy. B. is pursuing a wholesale defensive strategy. C. is playing the role of the desperate housewife in this relationship. D. none of the options
Which of the following is a characteristic of group emotional intelligence?
a. Micromanagement is critical toward group emotional intelligence. b. All group members, except for the leader, have no roles to play in developing emotional intelligence. c. A group leader has no role in the process of developing group emotional intelligence. d. Group efficacy also contributes to group emotional intelligence.