What percentage of smartphone users access shopping related information on their device?
A) 50 percent
B) 60 percent
C) 70 percent
D) 80 percent
E) 90 percent
Answer: D
Explanation: D) Smartphone owners tend to use their devices for many shopping-related tasks, from searching for product reviews, finding stores and service businesses, looking for coupons and other promotions, and doing in-store price comparisons. In fact, some 80 percent of smartphone-equipped consumers use their devices to get shopping-related information.
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Behavioral segmentation divides consumers according to
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Indicate whether the statement is true or false