The Federal Trade Commission (FTC) test of substantiation requires:
A) a comparison of marketing claims made by competing firms
B) the use of a code of ethics
C) data, facts, or competent and reliable evidence
D) testimony from an expert in the field
C
You might also like to view...
Briefly describe the five criteria that measure the effectiveness of a performance management system.
What will be an ideal response?
If Federal Reserve governors can only serve one fourteen-year term, how is it possible that Greenspan joined the Fed in 1987 and did not leave until 2006?
What will be an ideal response?
Explain the market force of "threat of entry," as detailed by Porter's Five Forces model, with an example
What will be an ideal response?
Regarding the separation of corporate ownership and management, which of the following is a true statement?
A) The corporate officers elect the board of directors. B) The corporation runs better with day-to-day input from stockholders. C) None of the stockholders have the ability to manage the business of the corporation. D) Stockholders own the business, but a board of directors appoints corporate officers to manage the business.