What is the first step in the preparation of an information-gathering interview?

a. Identifying the goal
b. Deciding the procedure
c. Setting the questions
d. Selecting the appropriate person


A

Communication & Mass Media

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Identify two ways that demographic changes in our culture will affect communication

What will be an ideal response?

Communication & Mass Media

When PR practitioners play the role of problem finders and problem solvers or preventers,

a. they are dealing with intangible, immeasurable and unpredictable elements of a business. b. they are engaged in conducting communication audits. c. they are engaged in propaganda-for-hire. d. they are identifying issues and communicating the significance and potential for problems of those issues to management.

Communication & Mass Media

External Attritbutions

What will be an ideal response?

Communication & Mass Media

"My talk will inform you about what the Sheldrick Wildlife Trust is, the work they do, and how you can donate." This thesis statement suggests which organizational pattern?

A) time B) spatial C) motivated sequence D) comparative E) topical

Communication & Mass Media