The role of account representatives is likely to disappear as agencies and their clients are beginning to liaise directly with each other.
Answer the following statement true (T) or false (F)
False
Account representatives will continue to serve an important role in managing the relationships between agencies and their clients. The account executive is responsible for understanding the advertiser's marketing and promotions needs and interpreting them to agency personnel.
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The auditor should consider matters for disclosure only while gathering evidence during the course of the audit
a. True b. False Indicate whether the statement is true or false
Which ethical driver lays the foundation for any ethical change effort?
A. ethical diagnosis B. engaged leadership C. ethics training D. targeted socialization processes
________ power is NOT a source of channel power.
A. Legitimate B. Referent C. Consumer D. Reward E. Expert
Which of the following is true of an option contract?
A. If the offeree chooses not to buy the property, the consideration paid must be returned. B. The consideration paid for the option cannot be applied to the sale price. C. The death or incompetency of either party terminates an option contract. D. The offer cannot be revoked during the option period.