The two licensing companies that handle most of the rights to play music for broadcast are:

a. ASCAP and Matsushita.
b. BMI and Sony.
c. Billboard and Time Warner.
d. ASCAP and BMI.


ANSWER: d

Communication & Mass Media

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Line graphs are particularly well suited for __________.

A. illustrating comparisons B. displaying large amounts of data in a very small space C. clarifying comparative data over time D. representing a percentage of the whole

Communication & Mass Media

Larry thinks that Susan's idea is terrible. But, wanting to maintain peace, he keeps quiet and

Susan's plan is accepted by the group. Larry has used which conflict style? a. avoidance b. compromise c. accommodation d. competition e. appeasement

Communication & Mass Media

Discuss special occasion speeches in general, naming their primary purposes and giving

examples of the occasions at which such speeches are given. Provide specifics of two types of the more common special occasions that were covered in the text. What will be an ideal response?

Communication & Mass Media

When researching demographic and psychographic data, one should utilize a variety of research tools, EXCEPT:

a. Interviewing b. Media audits c. Focus Groups d. Literature review

Communication & Mass Media