Edelman Digital's Steve Rubel found himself in hot water with PC Magazine when he _____

A) inadvertently implied in his blog that the magazine is trash
B) forgot to place the magazine on his news release distribution list
C) plagiarized the magazine in his blog
D) cancelled his subscription
E) gave the magazine erroneous information


Answer: A

Communication & Mass Media

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Which cultures have a tendency to use effusive metaphors, parables, or stories to dramatize the emotional impact of their message?

A. Italian, Slavic, Jewish, and African B. Italian, Greek, Jewish, and African C. Spanish, Italian, Greek, and Slavic D. Spanish, Greek, Slavic, and Asian

Communication & Mass Media

Positive labeling from family members, friends, teachers, and coaches

a. can enhance the self-concept. b. can enhance the blind quadrant. c. has no effect on self-concept. d. has no effect on self-esteem. e. can damage the self-image.

Communication & Mass Media

Soccer is Sid's biggest passion. So, when he came to know that a new local soccer club named "Red Devils United" was looking to recruit budding players, Sid was among the first people to join the club

Which factor contributed to Sid's prompt membership, and why? a) Group activities; Sid was attracted by the club's activity b) Group goals; Sid was attracted by the club's well-defined goal. c) Group membership; Sid was attracted by the prestige associated with joining the club. d) Group similarity; Sid was attracted by the like-minded members of the club.

Communication & Mass Media

This video-sharing website came of age when it hosted the presidential debates: _________________

Fill in the blank(s) with correct word

Communication & Mass Media