Demand-based pricing (sometimes called value-based pricing) is pricing a good or service based on the demand for the product or its perceived value
Indicate whether the statement is true or false
TRUE
Explanation: Under demand-based pricing, a high price will be charged when demand or the perceived value of the product is high, and a lower price will be charged when demand or perceived value is low. This pricing strategy assumes firms can accurately estimate perceived value or the demand for their goods or services.
You might also like to view...
________ refers to the unauthorized copying or production of a product
A) Accommodation B) Embezzlement C) Counterfeiting D) Expropriation
The first step of the marketing planning process involves closely examining the ________
A) marketing strategies B) product development process C) marketing controls D) marketing environment E) functional plan
Compared to some countries in Latin America, the rate of inflation in the U.S. is low.
Answer the following statement true (T) or false (F)
Describe causal ambiguity and provide an example of how it can act as a barrier against imitation of a firm's valuable resources.
What will be an ideal response?