Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products. With this reminder system, Franco contacts his customers when they are most likely to be "in the buying mode." Franco's system is part of
A. a transactional marketing orientation.
B. supply chain management.
C. C2C marketing.
D. customer relationship management.
E. typical production era marketing practices.
Answer: D
You might also like to view...
When a stock dividend is distributed, the account to be debited would be
a. Retained Earnings. b. Stock Dividends Distributable. c. Paid-In Capital in Excess of Par. d. Capital Stock.
Rising promotion costs and shrinking profit margins are the result of ________
A) new and improved technology B) disintermediation C) industry convergence D) privatization E) heightened competition
The after-tax net present value of a project is affected by
a. tax-deductible cash flows. b. non-tax-deductible cash flows. c. accounting accruals. d. all of the above.
The supervisor must be tolerant of and sensitive to the differences among employees of other cultures and must work with his/her subordinates in getting them to be sensitive to the differences among employees of other cultures
Indicate whether the statement is true or false.