If technology changes rapidly, a firm should:
A) depreciate plant assets using the same method used for its tax returns.
B) depreciate plant assets over long periods of time.
C) consider an accelerated rate of depreciation.
D) use the straight-line method of depreciation as it is the easiest.
C
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From a company's perspective, the primary benefit of using computer cookies is it allows the marketing team to:
A) gather information about where a consumer has been on the company's website, how long they were there, and what they did B) know what other sites a person has visited on the Internet C) prepare specific marketing messages and e-mails to consumers based on their browsing behavior D) know who has visited the company's website
In the terminology of the strategic intent framework for competitive advantage, a firm that establishes advantages in a number of different areas has:
A) attribute diversity. B) marketing breadth. C) comparative advantage. D) layers of advantage. E) a "double diamond."
A nation's banking system, health care system, transportation system, and communications system, as well as the availability and cost of using these systems are considered as ________ resources available for competitive advantage of a business
A) knowledge B) physical C) human D) infrastructure E) capital
Suppose that you earn $50,000 annually. You expect expenses to drop by 22% for your family in the event of your death
Currently, if you die, you want to provide for your family for at least 15 more years, and the applicable after-tax and inflation return assumed is 5%. Using the earnings multiple approach provided in your textbook, what would be the amount of life insurance that you should purchase? A) $301,080 B) $404,820 C) $485,940 D) $500,000 E) 519,000