The nursing students were asked to create a media spot to publicize a free screening for undergraduates to be held at the college. The college radio and TV channels agreed to carry the media spot
What must the students remember to do? Select all that apply.
A. Discuss how listeners would benefit by attending.
B. Emphasize the program is being given for everyone's benefit.
C. Keep the message short at about 30 seconds or 75 words.
D. Require that the ads run late in the evening when most students listen to the radio and watch television.
E. Stress the health risks students face that may be diagnosed at this screening.
F. Use lots of visual aids to help listeners visualize the experience.
ANS: A, C
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