John Deere, maker of large construction equipment in the United States, would like to better understand factors that would affect its ability to export its products to various countries. Which of the following forces determine how trade barriers affect John Deere's marketing efforts?

A. Political and legal
B. Economic
C. Industrial and technological
D. Technological and legal
E. Economic and political


Answer: A

Business

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A) Price promotions increase brand equity. B) Frequent price promotions lead customers to be less price-sensitive. C) Sampling is a type of price-oriented promotion. D) The dominant form of price-oriented promotion is couponing.

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What will be an ideal response?

Business