The targeted audience of mass-mediated messages is
A) viewers.
B) listeners.
C) readers.
D) surfers.
E) All of these answers are correct.
A
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Answer the following statements true (T) or false (F)
1. Advertising always informs. 2. Advertising does not usually identify the sponsor. 3. Mass media is the only place advertising occurs. 4. Advertising requires problem solving.
The first of the electronic media was
A) film. B) sound recording. C) television. D) e-mail
According to Syd Field's diagram, the narrative structure of a movie can be broken down into
a. five acts. b. three acts, with ten to twenty "plot points." c. one act, with five scenes. d. prologue, act I, interlude, act II, epilogue.
If you're trying to solve a problem, you should try to ignore any intense feelings you may be having
Indicate whether this statement is true or false.