Why is research even more important to public relations practitioners today than it was just a decade ago?
What will be an ideal response?
In an era when resources are scarce, management craves data—facts and statistics, in particular—that contribute and support the bottom line as well as overall business goals. With management guided by quantitative, empirical measurements, researched data provides a currency that professionals can exchange when they are seeking management buy-in for programs and actions. It provides proof that is more logical, that demonstrates more clear thinking when it applies to audiences—including their likes and dislikes—and effective messages for those audiences.
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A method of testing for the completeness of sales is to test the sequence of sales invoices used during the period under audit
a. True b. False Indicate whether the statement is true or false
Which of the following statements about personal financial statements is true?
a. Estimated sales commissions should not be considered in determining current values. b. In arriving at valuations for equity securities, the size of the holdings should not be considered in arriving at current values. c. Tax liability is estimated on the difference between the stated amounts and tax basis amounts of reported assets and liabilities. d. Current values can be used for assets and liabilities only when historical cost cannot be determined.
A go-cart manufacturer recently added shock absorbers to make the ride in its go-carts smoother. It has not changed its prices. This is a(n) _____ modification.
A. upsale B. style C. dysfunctional D. repositioning E. quality
A regression analysis between weight (Y in pounds) and height (X in inches) resulted in the following least squares line: = 140 + 5X. This implies that if the height is increased by 1 inch, the weight is expected to increase on average by 5 pounds
a. True b. False Indicate whether the statement is true or false