Unilever has over 10 personal care brands, each with a unique focus and product positioning strategy. Buyers would not know that Unilever is the manufacturer of a specific brand unless they looked closely at the small print on the package. This is an example of using a ________ branding strategy.
A) company name only
B) brand name only
C) company and brand name
D) brand and subbrand name
E) company, brand, and product name
B) brand name only
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Another use of marketing research is to monitor marketing performance, which takes place prior to implementing marketing strategies
Indicate whether the statement is true or false
Participants in online focus groups receive a time, a URL, a room name, and a password via e-mail
Indicate whether the statement is true or false
During situations of low familiarity, many types of mediators may be used in cross-cultural negotiations, known as a ________ strategy.
Fill in the blank(s) with the appropriate word(s).
Punctuate the sentence correctly. The preliminary cost estimates see page 8 include $450000 for site development