The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of
A. frequency.
B. exposure.
C. reach.
D. targeting.
E. push.
Answer: C
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Which of the following is a product-level activity cost?
A) Securing the factory B) Testing the speakers C) Redesigning the installation process D) Materials handling
Which of the following statement about a value added (VA) activity is false?
a. VA will increase the value of a product or service. b. VA is not an actual production or service task. c. VA is an activity for which the customer will not be willing to pay extra. d. VA will reduce the amount of overhead cost.
The variable overhead variance is affected by both input price changes and by how efficiently overhead is used
Indicate whether the statement is true or false
According to the doctrine of strict liability, which of the following parties is strictly liable for injuries caused by a defective product?
A) only the manufacturers of the products B) only the parties directly involved in the sale of the product to the customer C) all parties providing services related to the product D) all parties in the chain of distribution