As customers ourselves, we think the customer is the person who buys something. That can be true, but determining who is your customer can be far more complex. Which of the following statements is not true of customer roles?
A. You can use your knowledge of the customer roles to help you understand and map out the purchasing process for your product or service.
B. The only way to avoid influencers is to sell directly to individuals on the Internet.
C. When purchasing a gift for someone, you are the purchaser but not the end user.
D. When selling to organizations, you may have multiple customer roles in the organization.
Answer: B
You might also like to view...
Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?
A) consumer-oriented marketing B) societal marketing C) sense-of-mission marketing D) customer-value marketing E) innovative marketing
The primary problem with the government subsidies approach is that when a subsidy is for less than 100 percent of the cost, the firm that limits its pollutants must still pay the difference between the actual cost and the subsidy
Indicate whether the statement is true or false
Which of the following is not correct with respect to universal life insurance?
A) Is interest sensitive B) Has flexible premiums and benefits C) Usually involves more guarantees than ordinary whole life D) The pattern of face amount may be selected
Which activities do human resource components perform?
A. Manage accounting data and financial processes within the enterprise with functions such as general ledger, accounts payable, accounts receivable, budgeting, and asset management. B. Track employee information including payroll, benefits, compensation, and performance assessment and assume responsibility for compliance with the legal requirements of multiple jurisdictions and tax authorities. C. Handle the various aspects of production planning and execution such as demand forecasting, production scheduling, job cost accounting, and quality control. D. None of these