A ________ supports the publicity of special events such as press conferences, grand openings, and trade shows. It includes a basic fact sheet of information about the event, a program or schedule of activities, and a list of the participants and their biographical data.
A. news release
B. e-zine
C. feature article
D. house organ
E. media kit
Answer: E
You might also like to view...
Informative executions work best for high-involvement products
Indicate whether the statement is true or false
Washington Inc has an unfavorable fixed overhead spending variance. Which of the following would be the most likely reason for this variance?
A) More units were actually produced than predicted. B) Fewer units were actually produced than predicted. C) Actual fixed overhead was more than predicted. D) Actual fixed overhead was less than predicted.
A number of online sources contain competitive information on individual company's ratios
Indicate whether the statement is true or false
MNEs that are resident in liquid and unsegmented capital markets are more likely to be able to demonstrate financial strength by achieving and maintaining a global cost and availability of capital
Indicate whether the statement is true or false.