When using stories, narratives, illustrations, and anecdotes

as "WOW" statements, you should keep them as short as
possible.

Indicate whether the statement is true or false


True

Communication & Mass Media

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Swipe files are:

a. Files of information that is stolen from the competition b. Files of words, images, ads and ideas that can be used to inspire new ideas c. Files of computer design programs d. Files of people you want to take a swipe at

Communication & Mass Media

Material used to support claims made by a speaker is called ___________.

a. evidence b. an attention getter c. an overview d. an index

Communication & Mass Media

In 2016, Nielsen reported that U.S. adults spent a little over _____ hours per week watching television

a. 12 b. 32 c. 52 d. 72

Communication & Mass Media

A car accident occurs, and the two witnesses tell rather different stories about what they saw. Use what you know about perception to explain the differences.

What will be an ideal response?

Communication & Mass Media