What is nondirect distribution? Describe the various distribution channels.
What will be an ideal response?
Wholesaler, retailers, agents, distributors are commonly referred to as intermediaries. Nondirect distribution uses these intermediaries to deliver products or services to the end users. Intermediaries-frequently small businesses themselves-provide the service of getting the product to the end consumer, including such functions as inventory control, advertising and promotion, delivery and warranty services, to name a few.
Retailer: A middleman business which sells to consumers or end-users of a product (typically in single or small quantities).
Wholesaler: A middleman business which buys (typically in large quantities) and sells (typically in smaller quantities) to businesses rather than consumers.
Agent: A middleman business which represents a manufacturer's product or service to other business-to-business middleman firms.
You might also like to view...
Which of the following would be considered a break-even analysis component of performance plan?
A) expenditures B) marketing profits C) pricing D) asset turnover E) profitability risk
If a mortgage is not recorded, the creditor is still protected, at least as it concerns the debtor's obligation to pay
Indicate whether the statement is true or false
Book, supplier, and state are examples of entity types
Indicate whether the statement is true or false
A study of more than 20,000 mothers of newborns revealed a 10% greater likelihood of purchasing product A by mothers of boys verses mothers of girls. The hypothesis "Mothers of boys will be more likely to purchase product A than will mothers of girls" is the alternative hypothesis.
Answer the following statement true (T) or false (F)