What are the steps involved in developing effective marketing communications?
What will be an ideal response?
1. Identify target audience
2. Determine objectives
3. Design communications
4. Select channels
5. Establish budget
6. Decide on media mix
7. Measure results
8. Manage integrated marketing communications
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A hybrid consists of unequal parts of goods and services, with services being in the majority
Indicate whether the statement is true or false
Monique is a mother of toddler twins. Since the babies were born, Monique has taken great care in selecting their products. She chooses organic and locally grown fruits and vegetables over processed baby food
The twins are dressed in natural cotton clothing, most of it made by companies with policies supporting sustainability. Many of the children's toys are made from recycled materials. Monique would most likely be classified as belonging to the ________ group. A) LOHAS B) green marketing C) social marketing D) Conventionals E) Drifters
In addition to the above-mentioned explicit questions for the future, can you identify other important questions which Farggi managers should consider in early 1995?
What will be an ideal response?
Answer the following statement(s) true (T) or false (F)
6. The purpose of a design interview is to gain validation of a design concept. 7. After an interview, it is a good idea to write down additional observations and insights from body language and tone of voice. 8. The empathy map can spot contradictions and certain tensions which can spark a whole host of interesting insight. 9. In the peel-the-onion approach to interviewing, the interviewer begins with the core root of the problem, then explores solutions. 10. The ability to observe cannot be improved with techniques or practice.