Which of the following best represents the strategic planning time frame that Jeff Bezos of Amazon prefers?
A. Six months or less
B. One to two years
C. Three to five years
D. Five to seven years
E. Ten to twenty years
E. Ten to twenty years
Back in 1997, Bezos warned stockholders that "[i]t's all about the long term. We may make decisions and weigh trade-offs differently than some companies." Most top managers do strategic planning on a one- to three-year time line. Bezos is very long term, operating on a 10- to 20-year time line.
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