The main benefit of using the FAB Sequence during a sales presentation is to help the salesperson remember to:
A. perform trial closes throughout the presentation.
B. gather approval from the prospect.
C. determine the underlying needs of the prospect.
D. engage in two-way communication.
E. discuss a product's benefits in a conversational manner.
Answer: E
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Being labeled a loser may alter a person’s perceptions and reinforce self-destructive behaviors, taking part in and shaping his or her social reality. This best demonstrates that communication ______.
a. is collaborative b. involves messages c. is participatory d. is creative
According to the text, businesses use the ________ to serve as a universal, practical, and helpful standard for businesspeople.
A. Hindu Mahabharata B. Torah C. sayings of Confucius D. Beatitudes E. Core Principles of Professional Selling
Answer the following statements true (T) or false (F)
SFAS requires that abnormal amounts of idle facility costs, freight, handling, and spoilage be treated as current period costs.
In the VALS framework, two segments stand apart based on their abundance or lack of psychological, physical, and material ________.
A. self-expression B. achievement C. resources D. rewards E. ideals