The fact that people in a market research lab setting may scrutinize ads much more closely than they would at home is an example of a(n)
A. environmental proclivity.
B. vision myopic perception.
C. myopic bias.
D. perceptual propensity.
E. testing bias.
Answer: E
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Evaluating the effectiveness of a message is most often accomplished in which stage of the Communication Process Model?
A) The sender has an idea. B) The sender produces the message in a transmittable medium. C) The audience receives the message. D) The audience decodes the message. E) The receiver provides feedback.
For a utility, funded debt to operating property is a measure of:
a. profitability. b. return to shareholders. c. debt coverage. d. liquidity. e. asset turnover.
Hi-Tech Company produces widgets that cost $60 each and have a 5 percent failure rate. If 500 widgets are sold, the entry to record the estimated product warranty expense would be
a. Product Warranty Expense 300 Estimated Product Warranty Liability 300 b. Product Warranty Expense 1,500 Estimated Product Warranty Liability 1,500 c. Product Warranty Expense 150 Cash 150 d. Estimated Product Warranty Liability 75 Cash 75
Which of the following is not a managerial skill?
a. Technical skill b. Interpersonal skill c. Conceptual skill d. Social skill