When the distribution system is characterized by the channel member purchasing and therefore taking title to the products, it performs the:
A) financing function.
B) risk taking function.
C) service function.
D) relationship management function.
B
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Regulatory accounting principles are important to those outside the regulatory agencies because:
A. GAAP may allow reporting for assets and liabilities consistent with the way in which regulators establish rates. B. regulatory accounting principles are not compatible with GAAP. C. GAAP does not allow reporting for assets and liabilities consistent with the way in which regulators establish rates. D. the SEC requires them.
Showrooming is associated with which of the following new consumer capabilities?
A) Consumers can tap into social media to share opinions and express loyalty. B) Consumers can actively interact with companies. C) Consumers can use the Internet as a powerful information and purchasing aid. D) Consumers can reject marketing they find inappropriate. E) Consumers can communicate on the move.
Parties who pursue enlightened self-interest are likely in their dealings with others to use expedient, dubiously ethical actions taken in their own self-interest, excluding concerns of the other party.
Answer the following statement true (T) or false (F)
Brand awareness is important because many people associate familiarity with reliability
Indicate whether the statement is true or false