Explain the difference between a product line and a product mix, Give an example of each.
What will be an ideal response?
A product line is a group of products linked through usage, customer profile, price points, and distribution channels or needs satisfaction. Within a product line, strategies are developed for a single product, but also for all the products in the line.
Combining all the products offered by a company is called the product mix. Small, start-up companies frequently have a relatively limited product mix, but, as companies grow, their list of products grows as well.
Examples will vary.
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Recently, the Chinese government exchanged 212 railway trucks full of mango juice for a passenger jet from a Russian company. The Russian company is involved in
A. importing. B. franchising. C. pseudo-exporting. D. outsourcing. E. countertrading.
Vitmix Industries Inc. is issuing a zero-coupon bond that will have a maturity of fifty years. The bond's par value is $1,000, and the current yield on similar bonds is 7.5%. What is the expected price of this bond, using the semiannual convention?
A) $25.19 B) $250.19 C) $750.00 D) $1,000.00
All of the following statements explain the success of Internet marketing research EXCEPT:
A. It allows for faster and better decision making through more rapid access to business intelligence. B. It slashes labor- and time-intensive research activities and associated costs. C. Its use makes it much easier to conduct follow-up studies. D. It improves the ability to respond quickly to customer needs and market shifts. E. It relieves the researcher of having to determine the research design.
Since the business environment involves considerable uncertainty, a manager cannot use modeling to estimate the risks resulting from specific actions
Indicate whether the statement is true or false