Along which of the following parameters should marketers evaluate communication options when building brand equity?
A) popularity
B) innovativeness
C) technological sophistication
D) efficiency
E) novelty
D
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Which of the following is not one of the types of business processes that should be considered, according to Kaplan and Norton, when considering the Process Perspective of the Balanced Scorecard?
A. Innovation processes. B. Customer management processes. C. Regulatory and social processes. D. Business continuity processes. E. Operations management processes.
Most business presentation visuals for nonlinear presentations are created using
A. Prezi B. Overhead transparencies C. Microsoft PowerPoint D. Flip charts E. Chalkboards and whiteboards
A major and ambitious longitudinal study into the life cycle of service, product, technology and program innovation conducted by Andy Van de Ven and his colleagues (1999) was called ___________________.
a. The Minnesota Researchers for Innovation Group b. The Minnesota Team Innovation Study c. The Minnesota Innovation Research Program d. The Minnesota Multiphasic Personality Inventory
A professional code of conduct provides guidelines to members of that profession on how to be unethical without violating the law
Indicate whether the statement is true or false.