Which of the following is the best example of a life changing customer benefit?
A. A grocery store decides to lower the prices on all produce.
B. An office supply store institutes a loyalty card program in which customers can use earned points for discounts on future purchases.
C. A coffee shop redesigns its drive-through window service to cut back on customer wait times.
D. A gym institutes a buddy program in which a staff member checks in weekly with new enrollees to offer encouragement and advice.
E. A restaurant redecorates to make its space more comfortable.
Answer: D
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