Why should public speaking be an audience-centered activity, rather than a speaker-centered activity? Provide two reasons

What will be an ideal response?


Answer: Responses will vary, but should include two of the following.
Considering the audience is a continuous process rather than a step in preparing a speech. The audience influences the topic you choose and every step of the speechmaking process. Being audience-centered involves making decisions about the content and style of your speech before you speak, based on knowledge of your audience’s interests, needs, and values. If you learn new information about your audience at any point during the process of preparing your speech, you may need to revise your thinking or your material. It also means being sensitive to your audience’s responses during the speech so that you can make appropriate adjustments. This means understanding, affirming, and adapting your message to diverse audiences. Depending on who your audience members are and what topics they are interested in, you will want to adjust your delivery style and possibly your topic, pattern of organization, and the examples you select. Being sensitive to your audience and adapting your message accordingly will serve you well not only when addressing listeners with cultural backgrounds different from your own, but also in all types of situations.

Communication & Mass Media

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The regulatory mechanism created by Congress for television in the 1930s resulted in a three-tier system – local, networks and corporate affiliates

Indicate whether this statement is true or false.

Communication & Mass Media

Name three specific laws and regulations that shaped cable TV. What was their impact?

What will be an ideal response?

Communication & Mass Media

When using a pie chart, try not to use more than _______

components or pieces. a. 3 b. 6 c. 10 d. 12 e. 15

Communication & Mass Media

Which stage of the listening process is involved when you focus your eyes on your friend, nod your head, and say "uh huh" occasionally as he speaks?

A. selecting B. remembering C. attending D. responding

Communication & Mass Media