Briefly discuss and analyze the philosophy and contributions of Arthur W. Page. Why is it important for modern PR professionals to understand and apply the Page Principles?
What will be an ideal response?
Page was the first corporate public relations executive to hold a strategic senior management position. Page asserted that businesses should be transparent with the public and that a company’s reputation was earned through actions, not publicity. The seven Page Principles from his lifetime of work and his writings have become guidelines for modern day PR. The first of these is “Tell the truth” and the second is “Prove it with action.” Another Page Principle states, “Remember that a company’s true character is expressed by its people.” In today’s business environment, which is characterized by transparency and hyper-connectivity, the Page Principles are more relevant than when they were first articulated.
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According to Samovar, Porter, and McDaniel, the cultural context includes ________ of a specific culture.
a. orientations b. gender norms c. academic average d. public intimacy
When audiences go to the cinema, they bring with them expectations about ________
A) how the film will be organized B) the type of story the film will tell C) the kind of character the star will play D) all of the above
When you communicate with one public in an attempt to reach another public, the public with whom you are communicating is known as ________
A) a primary public B) an intervening public C) a latent public D) an aware public E) a secondary public
You run the risk of forgetting parts of your speech when using a _________ speech
Fill in the blank(s) with the appropriate word(s).