In regards to benchmarking, which of the following statements is correct?
A) The two main types of benchmarks in financial statement analysis include benchmarking against a
prior year of the same company and benchmarking against a key competitor.
B) Benchmarking is the practice of comparing a company with information provided by the Financial
Standards Accounting Board.
C) The Risk Management Association provides common-size statements for most industries.
D) It is not helpful to provide common-size percentages in a graphical manner.
C) The Risk Management Association provides common-size statements for most industries.
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Which of the following statements is true about social media?
A. It is considered to be the most expensive means of getting information out. B. It provides a wealth of opportunity for companies that want to share their message about products and services with the world. C. It always leaves a negative impact on the company's image since employees discuss their job, talk about issues, and vent their frustrations. D. It is currently the least preferred medium of marketing for companies.
Which of the following increases the likelihood a brand is discussed in face-to-face, oral communications?
A) brand novelty B) brand salience C) brand excitement D) brand surprise E) brand edginess
The management of resources and processes to achieve measurable increases in both return on marketing investment and efficiency is known as ________
A) data analytics B) marketing accountability C) marketing metrics D) advertising measurement E) brand health
Which of the following statements regarding the return on equity (ROE) measure is incorrect?
A. ROE is used to measure the profitability of the firm in relation to the amount invested by stockholders. B. ROE is affected by a company's use of leverage. C. ROE equals net income divided by average total stockholders' equity. D. A company's ROE is lower than its return on investment because ROE does not consider that part of the business that is financed by debt.