With regard to the terms quality control and quality assurance, ______.
A. there is no difference between the two terms
B. quality assurance is the term we use today for what was formerly known as quality control
C. quality control is concerned with the quality of a product or service after it is produced or delivered
D. quality control is concerned with the application of government regulations governing quality
C. quality control is concerned with the quality of a product or service after it is produced or delivered
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An ad program's marketing ROI refers to ________
A) the net marketing contribution divided by the cost of the ad program B) the total sales divided by the net marketing cost C) the customer response index divided by the net marketing cost D) the total sales multiplied by the net marketing cost E) the net marketing contribution plus the cost of the ad program
The process by through which we imagine the world from someone else’s perspective is referred to as ______.
What will be an ideal response?
As companies experience a shift from labor-intensive operations to automated operations, which of the following costs becomes more difficult to trace to products?
A) Administrative costs B) Direct labor costs C) Direct material costs D) Overhead costs
All services suffer from heterogeneity. Explain this problem, and discuss ways that heterogeneity can occur in service delivery.
What will be an ideal response?