"But" messages often have the effect of diminishing the positive sentiment one expresses
with "I" language.
Indicate whether the statement is true or false
TRUE
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This chapter emphasizes the importance of Public Relations that is audience centered. Using the Case study from the text that we discussed in class, explain how Charles Schwab was able to position itself as a company concerned about women's challenges in investing. Be sure to explain how Schwab's knowledge of its target audience guided the development of its PR strategy and implementation
What will be an ideal response?
Answer the following statements true (T) or false (F)
1. Interpreting nonverbal behaviors can help clarify the speaker’s messages. 2. Evaluating is critically analyzing a message to determine its utility. 3. Effective critiques should adopt a liberal use of “you” language, so that the speaker knows exactly what he or she needs to improve. 4. Post-speech feedback should be as specific as possible. 5. Constructive critiques of a speech’s structure focus on both macrostructure and microstructure.
Trait Leadership Theory, also known as the "Great Man" Theory, contends that
a) democratic leaders are always best. b) charismatic leaders are always best. c) leaders are born, not made. d) leaders are made, not born. e) women cannot be effective leaders.
The convention which ties Brokeback Mountain most closely to the Western genre is ________
A) the visual convention of the lead characters with six-shooters and rifles. B) the depiction of a romance that spans several decades C) the idea that the remote Western landscape represents unbridled freedom D) a protagonist unable to commit to a traditional relationship