Using simple language in persuasive messages
A) helps avoid suspicions of fantastic claims and emotional manipulation.
B) reduces your credibility, since jargon and complex terminology are impressive.
C) confuses the audience, since they expect you to show how much you know.
D) is harmful when addressing external audiences.
E) is fine as long as you overwhelm the audience with complicated charts and diagrams.
Answer: A
Explanation: A) Keep your message direct, clear, and positive. Audiences often respond unfavorably to over-the-top language, so keep your writing simple and straightforward. You will communicate most effectively if you do not confuse your audience.
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