Venus Inc., a company designing and marketing branded diamond jewelry, targets wealthy consumers with similar needs and buying behaviors, even though the consumers are located in different countries. This is an example of ________ segmentation
A) intermarket
B) loyalty
C) life-cycle
D) income
E) psychographic
A
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What is a technique that is NOT a variation of person-administered survey?
A) in-home interview B) mall intercept interview C) drop-off survey D) telephone interview E) in-office interview
Sleepy Monk Coffee Company operates a chain of retail coffee shops and also sells its signature roasted coffee to local resorts. Which of the following accounting estimates would be most important for Sleepy Monk Coffee Company?
A) Uncollectible accounts receivable. B) Warranty claims. C) Depreciable lives for its operating assets. D) Sales returns.
Hensley and Boyer have been negotiating for several months over issues related to the purchase and sale of some real estate. They draft a letter of intent that
a. protects both parties by ensuring the other side is serious and creates a binding agreement on the issues on which the parties have agreed thus far. b. may or may not be an offer, depending on the exact language and whether the document indicates that the parties have reached an agreement. c. has a legal binding effect concerning the issues outlined in the letter. d. courts will consider to be a valid offer which the other party must accept if offered in good faith.
In an express contract, the terms are fully stated in words.
Answer the following statement true (T) or false (F)