Which of the following is the most precise, enabling marketers to focus on the most promising sales prospects?

A. Advertising 
B. Public relations
C. Sales promotion
D. Personal selling
E. Publicity 


Answer: D

Business

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The allowance method is consistent with which of the following accounting concepts?

a. Historical cost principle; b. Period concept; c. Entity concept; d. Matching principle; e. Relevancy concept

Business

If roles, norms, and values are not clarified in the norming stage, owing to a lack of leadership, then ______.

a. there could be a lack of teamwork and possibly a drift back to the storming stage b. the team will drift toward virtual teamwork c. the team’s goals and mission could become outdated in relation to the needs of the environment d. the team leader will likely take a hands-off or laissez-faire approach

Business

Define and give examples of the three ethical decision-making approaches.

What will be an ideal response?

Business

Eaton Company has some assets that provide more and better services in the early years of their lives and require increasing amounts of maintenance as they grow older. The _____ method(s), which recognize larger depreciation charges in early years and smaller depreciation charges in later years, can be justified

a. declining-balance b. accelerated depreciation c. sum-of-the-years'-digits d. all of the above e. none of the above

Business