Jennings Flooring found a supplier of very inexpensive fibers that could be used to produce low-grade carpeting at a very low cost. Because Jennings had been facing stiff competition in the medium-grade carpet industry, it started using the new material in all of its carpeting and reducing its prices. This is an example of a(n)
A. aesthetic modification.
B. line extension.
C. material adjustment.
D. functional modification.
E. quality modification.
Answer: E
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