Why should mission statements be market oriented instead of product or technology oriented?
What will be an ideal response?
Mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever.
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Trust Service criteria cover:
A. software design. B. confidentiality. C. hardware design. D. physical protection of computer systems.
For a goal to be motivating, it
A. has to be subjective. B. has to be easy to achieve. C. has to be provisional. D. should not be quantifiable. E. has to be acceptable to employees.
What problems led to the changes Benetton made in 2000? To what extent has the company merely added further complexity, compromising the purity of the original system without actually solving these problems? How might it have responded differently?
What will be an ideal response?
Which of the following lists the levels of involvement in global marketing from the lowest to the highest?
A. Regional marketing, multinational marketing, limited exporting, domestic marketing, globalized marketing B. Limited exporting, domestic marketing, globalized marketing, multinational marketing, regional marketing C. Globalized marketing, multinational marketing, regional marketing, limited exporting, domestic marketing D. Domestic marketing, globalized marketing, regional marketing, multinational marketing, limited exporting E. Domestic marketing, limited exporting, multinational marketing, regional marketing, globalized marketing