You are writing a breaking news story about a power outage downtown. What is the best way to make sure you are telling readers what they need to know?

A. Ask yourself what you would want to know if you were personally affected by the incident.
B. Have a standard set of facts that you offer at the beginning of every story.
C. Ask officials on the scene what is the most important information to include.
D. Usually start with an estimate of the financial cost of the incident.


A. Ask yourself what you would want to know if you were personally affected by the incident.

Communication & Mass Media

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Explain the concept of identity as the symbolic self.

What will be an ideal response?

Communication & Mass Media

Which of the following statements is true of Symbolic Interaction Theory?

A. It looks at a person's ability to manage the discomfort people feel when their beliefs are in conflict with each other. B. It states that people will apply a personal set of rules to try to understand a social situation. C. It looks specifically at what happens when someone does something different than what we had expected. D. It is a community of theories, rather than simply one theory.

Communication & Mass Media

Which of the following should be included in speaking notes: the central idea or the specific purpose statement?

A) both the central idea and the purpose statement B) neither the central idea nor the purpose statement C) the purpose statement only D) the central idea only

Communication & Mass Media

The distribution part of a recording company plans the best way to sell a record and oversees cover design

a. True b. False

Communication & Mass Media